TikTok can make or break a beauty product. In the last two years a handful of make-up, hair and skincare buys have made the big time simply by featuring once on the Gen-Z-centric social platform and subsequently going viral. There's :a[Bella Hadid's go-to brow buy]{href='https://graziadaily.co.uk/beauty-hair/makeup/bella-hadid-refy-brow-gel/' target='_blank' rel='noopener noreferrer'}, the :a[£17 setting spray that really works]{href='https://graziadaily.co.uk/beauty-hair/makeup/viral-tiktok-milk-makeup-hydra-grip-setting-spray-review/' target='_blank' rel='noopener noreferrer'} and even :a[Kylie Jenner's favourite blusher]{href='https://graziadaily.co.uk/beauty-hair/makeup/kylie-jenner-blush/' target='_blank' rel='noopener noreferrer'}.

Grazia has identified seven bona fide cult classics that owe their popularity to TikTok and they're all available to shop in the UK. Here Grazia's Head of Beauty Joely Walker explains the benefits of each and every one, and plus point - you can shop them on the spot. Be quick, though. TikTok-approved beauty buys sell out in the blink of an eye. There's no telling how long these make-up heroes will remain on the shelves:

## Watch And Shop: 7 Beauty Must-Haves Made Famous By TikTok

_Main image credits: TikTok @geenahunt, @_ayshabegum_, @daniellemarcan, @vandanakan_

:a[READ MORE: Millie Mackintosh Reveals The £2.80 Beauty Product She Pinches From Baby Sienna]{href='https://graziadaily.co.uk/beauty-hair/skin/millie-mackintosh-beauty-baby-products-skin/' target='_blank' rel='noopener noreferrer'}

:a[READ MORE: Bella Hadid's Favourite £16 Brow Buy Is Already Going Viral]{href='https://graziadaily.co.uk/beauty-hair/makeup/bella-hadid-refy-brow-gel/' target='_blank' rel='noopener noreferrer'}

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Plus, Grazia reveals how to shop these bona fide cult classics before they sell out again, from the viral highlighter to the must-have matte foundation.

7 Beauty Buys Made Famous By TikTok | Grazia

Plus, Grazia reveals how to shop these bona fide cult classics before they sell out again

7 Beauty Buys Made Famous By TikTok

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